Universidade Europeia - Campanha

“Faz ≠” (Do it ≠), or simply “Do it differently”, was the concept behind the new campaign for Universidade Europeia.
A message aligned with the brand’s signature, “Go further”, and designed to challenge the traditional, conservative practices of higher education.

The insight was inspired by a quote often attributed to Albert Einstein:
“Insanity is doing the same thing over and over and expecting different results.”
In a world that’s constantly evolving, universities — and students — must evolve with it.

Universidade Europeia aims to connect with students through a learning model that’s more aligned with real-world challenges: experiential, transformative, and future-focused.

The campaign was rolled out across OOH, digital, radio, TV, and cinema.