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Frize Laranja - Descascada de Fresco
Project type
Print, Film, Illustration
Date
2024
Launch campaign for Frize Laranja, including film, print, and an activation at the Lisbon Metro. With “Descascada de Fresco” concept, we introduced Frize Orange as a bold, unexpected twist on the familiar. This wasn’t just another orange — it was the orange that shakes things up.
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